Choosing the Right Web Design Agency

What do you want from a website

There are a number of considerations when considering a new website design and the best place to begin is with yourself. Take a step back and really think through what you want from a website. Look at elements like the message you want to give to your customers, look at the design style you feel best relates to you and what you do, do you want to sell products through your website or will you do so in the future, think how big your website will become in the future. The list can go on and on but the message here is to really think what you want from your website design.

Look at your competitors website

Of course if you are in business you have been keeping a very close eye on your competitors, from a website point of view ask yourself if they look better than you and if so how can you change that with your new website. Do they rank higher for keywords and key search terms and ask why. These questions will help you get a better understanding of the direction you may need to go.

Get inspiration from websites outside your industry

Some industries can be very sluggish and the design styling does not change much over the years. This can present an opportunity for your new website design, so find something you like outside your industry and see if you can adapt the design style to fit well in your industry.

Compile your web design ideas

Now comes the hard part, start compiling all your website design ideas, work through a basic structure, outline your key services, your company profile, your contact details, your targeted keywords and try develop some sort of logical structure. When doing this in our web agency we draw a flow chart.This will help you visualise your ideas and tends to keep the structure neat.

Begin the process of identifying web design agencies

After compiling all your thoughts and working on a basic website structure you have given yourself a real advantage. Firstly, you are now in the driver’s seat when it comes to the direction of your website and secondly it will allow you to negotiate with the various agencies without getting confused by industry jargon. The next step is to go to Google or any other search engine you use and enter a search term like “web Designers” and include your location if you would rather deal with a local company. Identify a number of agencies you like, look at their portfolio, look at their style and make sure their work is a good match for you. Don’t forget to take your time, go a few pages deep and look at maybe 20 to 30 different agencies. Prices will vary drastically so time spent on this element could save you a lot of money.

Ask for quotations

Send an email off to the agencies you relate to and ask for a quotation. Be sure to include the main points from your research so they know you are serious about the project and sit back and wait. Withing a day or so, you should be in receipt of a number of quotations. The first thing you will notice is the discrepancy in the pricing structure. Large agencies will generally be more expensive than small ones. The main reason for this is the overhead costs. While large agencies tend to employ a specialist for each element of a website design like a designer, a developer, a content writer and a search engine optimisation professional, a small agency could be a one man band working out of a home office. Hence I would vote stick to an agency with 4 people or more who have the advantage of a melting pot of ideas and supports.

Make the decision who is going to build your new website design

As with most tender processes, choose the one that best meets your criteria. Get in contact and begin the process. Make sure that everything you require is included in the tender and that you have various milestones to approve during the development.

Web Design – 8 Ways to Identify a Good Web Design Agency

What is the role of a website? The purpose to set up a website is to attract potential customers to your business, generate leads and turn leads to sales. A website is more than just a template with a few pages. In order to reap reward from it, you need to engage a professional web design agency that can combine uniqueness and innovation in design. Now, let me share with you 8 ways to identify a good web design agency:

1. A good web design agency shares its work. They should keep a portfolio of their best work and present to you when requested. From their portfolio, you can know whether they are the right one you are looking for.

2. A good web design agency understands your needs first before presenting you with sales packages. Your objective to create a website is different from other companies. Before they can propose to you what kind of website you need, they should understand your business needs and objective first.

3. Flexible web design agency uses open source technology to save time. They support the use of inexpensive and time saving open source technology, such as Joomla, WordPress, OS Commerce, etc. With these tools, your website can achieve professional standard while saving time and money.

4. The agency should charge based on results. A professional web design agency combines the method of flat fees with hourly billing for maintenance work and other installation.

5. Billing is easy. Intelligent agencies make billing easy by charging a 20% – 50% of the project fee in advance and accept the rest of the payment through checks.

6. Honest about rates and turnaround time. It is important to work with someone who is trustworthy. An honest agency will be frank with you on the turnaround time of the project. They will also disclose their rates upfront, with no hidden fee.

7. A professional designer should comply with general web standards and browser compatibility. They should also ensure that your website is search engine friendly so that it is ready for optimization in the future.

8. Experienced web designers ensure that you can handle minor updates on your own. They will recommend using platform like Joomla or WordPress to build your website so that you can make minor changes in house or with the help of a less expensive web professional.

Hope that you find this article useful. Spend some time to do a thorough research before you decide to hire a particular web design agency.

Choosing the Best Brand Agency Can Spare You From Negative Consequences

Finding the most dependable brand agency is no longer that difficult today. It is because the internet is so rich with information on how to get to one of those agencies. Guidelines on how to choose one are widespread and you can always find them on the web. Qualifications of those potential firms can also be read on their websites. Plus, you can always connect to other companies who already have employed several agencies in the past and get their feedbacks concerning a particular agency or agencies so you can weigh the options and narrow down your choices.

As business entrepreneurs it has always been our desire to see our brand, product , or services become closer to the hearts of our clients and target audience. So as much as possible we try to apply every marketing principle and every tool that our hands can find so that what we offer to people can go straight to their hearts and settle there. There are so many tools that are available today and a reputable brand agency is an institution that is well equipped to help you utilize those tools and put them to work for your best interest. They can provide timely solutions to your branding needs.

When looking for the best branding firm to work with you on your branding tasks, it is good to have in mind the list of things that you are expecting from them. It is a must that you have this list because this will serve as your guide during your inquiries with different agencies. This will also help you evaluate a particular agency and see whether or not it has the qualifications that you are looking for. You will also have a guide in formulating your questions and save time from asking questions that can be irrelevant. When you do this you will appear so much prepared to discuss some important business matters with them. And the agency you go to will realize that you are into serious business and so respond to you in an appropriate manner.

As you go to a brand agency and inquire about their services, it is also a brilliant idea to bring with you a previously gathered information and feedbacks of those companies that have availed the services of your potential branding partner. This will help you in situations like when you need to refer to them for verification of the agency’s claims and assurances. Having this tool with you will help you trace the agency’s performance background and aid you in either choosing or turning down a certain agency. So your decision can be so reasonable because it is based on facts, actual evidences, and testimonials of reliable source.

Getting into business is a serious matter. You always have to operate according to some established principles that have been tested and proven beneficial not just for you, but for your clients, and for those who are working with you. So, choosing the best brand agency to work with you should never be rushed or haphazard for it will always bear some consequences.

Choosing a Web Design Company – Aspects to Consider

Recognize the significance of content

For whatever reasons, you may decide to make some alterations to your existing website or to have a totally new site. The idea that next comes in your mind is the functioning and looks of your site. While the importance of these factors can’t be denied, the significance of content, the most vital factor, often gets overlooked.

In case your provider emphasizes more on design than content, you are dealing with the wrong agency.

Your provider must have a proper and adequate understanding of your business. It should know the kind of customers likely to patronize your products or services. An agency that doesn’t question its clients on these lines is not the best choice for you.

The agency must understand the relevance of content. They may generate the content on their own, or ask a copywriter to do it for them. The content forms the structure of your site, so the agency should be able to foresee how the visitors to your site will relate to the content. They should particularly understand how you are going to handle the content in the future. These are the measures necessary for ensuring that your site keeps delivering the correct message, without sacrificing its quality.

What you should do?

The users of your website should find the content informative, and thus helpful. The content comprises of a written copy, and also includes photos and videos. The web agency should give precedence to art. If needed, the agency should have access to a marketing team. If the agency is not generating content on its own, it should contact copywriters.

Define your goal and have realistic expectations

Understand and define your goals. Explain your expectations to your agency. Let the agency know what results you expect within the next 6 months or one year to justify the expense you are incurring.

You could define your goals on these lines:

  • Generating additional leads
  • Enhancing online sales
  • Maintaining contact with your customers
  • Enhancing awareness of your product/brand

What can you do?

Inquire the kind of services and tools that the agency can provide to obtain traffic to your website, and how will the volume of traffic be measured. The agency must comprehend the process of selling, enabling them to suggest ways which can make the sale more efficient.

Recognize your plan

A superior web agency should be competent in giving you a comprehensible brief web strategy. A superior plan has the ability to influence your business, make it relevant and trustworthy. The outcome of your plan should be measurable. Unless you get real data, you can’t revise or modify the strategies that help transforming the prospective visitors into customers.

What can you do?

Let your agency explain you their approach in detail. Make sure that their plan can help you reach your goal. It is imperative for the expected results to be delivered without exceeding the budget.

Best Web Hosting For Me and My Family’s Requirements

For a long period of time I have been planning to put by business up on the net. Though I sell quite a number of unique goods, my chances of striking it big in a small town are quite limited. A few days back one of my friends suggested me to launch a website. According to him, many other businesses from my town already had their presence on the net and they were earning a good sum of money due to the worldwide exposure their goods were receiving from their websites. My family was also intently listening to my friend and they too wanted to have their own website.

My wife wanted to showcase her unique grandma’s recipe to the entire world. My daughter wanted to have her personal website and so did my son. It seemed that I would have to fork out a huge sum of money to accommodate all their wishes. However my friend told me that there was no reason to worry about. According to him, there are professional web hosting agencies that are tailor made for my requirements. He explained to me that there was a professional web hosting company where I could host as many domains as I wanted with just one account.

This was not the end of the story. I would not have to pay any charges to register my domain since the package offered by that web hosting organization included a free domain name registration for life. I act as an agent for various software organizations and some of them provide trials versions for free. Since that would mean a good amount of disk space and also a good amount of data transfer when people downloaded the free samples, would I be able to host them on my website? My friend assured me that the web hosting company he was talking about provided unlimited disk space and unlimited data transfer too. That organization would also setup the server for free.

The website builder provided by that company would allow my kids… who had no idea about webpage designing… to design a professional website. The unlimited MYSQL databases provided by the hosting company would surely help my business a lot. This organization provides cPanel which is one of the best control panels of the web hosting industry. When he told me the costs I would have to pay for the same I did not believe it. In an era where prices of everything are inflating, how can these folks afford to provide such low prices?